Post Consumer Brands launches Post Cereal Snacks
LAKEVILLE, MINN. — Post Holdings, Inc. is bringing its cereal brands outside the breakfast bowl with the launch of Post Cereal Snacks. New Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Big Bites and Chocolate Honeycomb Big Bites feature the same flavors as their breakfast cereal counterparts but come in larger, more portable and snackable forms. The Pebbles Crisps snacks are about the size of a potato chip and are gluten-free, Post said, while the Honeycomb Big Bites are about twice as big as the original . . .
Cereal maker reformats four cereals into larger, snackable offerings.
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Rebekah Schouten
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