Soft Baits Omnia Fishing

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks translate to higher hook up ratios. Ideally used around grass and lily pads, the weedless design enables anglers to cast into thick bush or super heavy cover for unique applications. Go where traditional topwaters can't.

LiveTarget Hollow Body Frog Tan Brown

Z-Man Trick Shotz feature remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction. This bait is specifically designed with limber, ribbed body and spade-shaped tail that produces ultra-lifelike action with little rod movement. This bait is impregnated with salt for texture and taste. This bait accurately mimics a variety of forage including shad, leeches, gobies, and minnows.

Z-Man Trick SHOTZ: Green Pumpkin Goby; 3.5 in.

The Big Bite Baits Swimming Crappie Minnr is a true game-changer when it comes to catching crappie in murky water. This swimming minnow shape from Big Bite Bait's Crappie Minnr series sports ridges along the front half of the tail, subtly notifying crappie of its whereabouts. The paddle tail at the end of the swimming crappie lure sends a more significant vibration.

Big Bite Baits 2 Swimming Crappie Minnr Bad Pumpkin / 2

The Big Bite Baits B6 Line Thru Swimbait is the ultimate ready-to-fish pre-rigged soft swimbait. With a hard thumping tail and body rolling action

Big Bite Baits B6 Line Thru Swimbait

Live Target Hollow Body Sunfish

Strike King Rage Bug Bama Craw

The bottom-dwelling Berkley PowerBait Agent E Swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom-dwelling prey. The built-in rattle provides that extra enticement for extra strikes. The custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.

Berkley PowerBait Agent E Green Pumpkin Red Fleck / 2 1/4 in - 3/8 oz

The Kenders Tungsten D-Style Bright UV Jig is ready to be your new go-to ice fishing and open water panfish jig! Made from tungsten, these jigs give

Kenders Outdoors Tungsten D-Style Bright UV Jig - EOL

Big Bite Baits Salt Tube

Sticking to their guns of pioneering lure design, Missile Baits has risen to the top of the latest fishing industry trend of hover and mid-strolling

Missile Baits Hover Missile

The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic. A cross between a lizard and a creature bait, the Hogwalla is as versatile

6th Sense Hogwalla Creature Bait

Once a California fishing tournament secret, the Coolbaits Lures Down Under Underspin is now well known from coast to coast as the most versatile underspin lures on the market. Right out of the package you'll notice the attention to detail put into the Coolbaits Down Under Underspin Lure while designing it. Ideal for schooling fish or when bass are feeding on smaller bait, the Down Under Underspin Gold Blade is ideal for dirtier or dingier water when a more colorful flash is required.

Coolbaits Lures Down Under Weedless Underspin - Gold Blade 3/8 oz / Ol' Faithful

Berkley PowerBait MaxScent Creature Hawg