Is Rage Bait Okay?

Read this exciting story from Cosmopolitan - South Africa May 2020. It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.

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What are 'rage bait' influencers?

What are 'rage bait' influencers?

the tweet is rage bait（@PanderShirts）さん / X

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Garbage articles posted for rage

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