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Do Outdoor Companies and Politics Mix? - American AnglerAmerican Angler

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In recent years, fly fishing brands have felt compelled to voice their opinions in the halls of power. [By Zach Matthews] The day after the 2016 Presidential election, a memo circulated inside the halls of Patagonia’s headquarters in Ventura, California. Patagonia CEO Rose Marcario let her team know that the company would be doubling down on its efforts in environmental activism, even if taking more openly political positions might mean a hit to short-term profits. A few months later, the company’s website went dark, with a stark, black-and-white sentence replacing the normally colorful scenes of climbers and rafters amid incredible landscapes. That sentence pulled no punches: “The President Stole Your Land.” Meanwhile, across the country in Vermont, Orvis CEO Perk Perkins was hearing a lot from guides in South Florida. The Everglades were drying up, they said, and a disgusting tide of algae was wiping out days and even whole weeks of prime fishing time in Florida Bay. Something had to be done, and they were looking for help and leadership anywhere they could get it. In coordination with a campaign launched by the Everglades Foundation and Captains for Clean Water, the Vermont-based CEO hopped on a plane for Tallahassee